Consultant

Jean-Paul Treguer is CEO and founder of Senioragency, the first and only international advertising agency network dedicated to Baby-Boomers & 50+, established in France, UK, Japan, Belgium, Netherlands, Norway, Sweden, Germany, Israel and Australia.

Jean-Paul Tréguer is one of the first marketing and advertising expert to have specialized a real international team in generational marketing in order to advise big global and local brands to approach efficiently the high potential market of mature customers.

He has more than 15 years of experience in this topic and has advised with his team more than 100 big international companies. He is the author of several marketing books translated in different languages : Le senior Marketing, 18 golden rules to seduce the seniors. His most recent recent book in english 50 + Marketing is sold in 30 countries. He wrote The new Marketings and The 18 secrets of TV Infomercial too.

He is a well known international speaker (fluent in english) on subjects related to generational marketing and ageing, he gives more than 100 lectures and seminars per year all over the world to "evangelise" brands about the fantastic opportunities of the "senior boom".